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| Kenyan companies are turning to 3D advertising to engage with audiences and lure investors. |
The bleary-eyed caveman is furious. He's been waiting for ages for a
file to download only to be failed by slow internet speeds. Frustrated,
he slaps his computer screen and then slumps down defeated on his seat.
Behind him, another
caveman connected to high-speed internet pokes fun at him. Showing off,
he clicks a button and downloads his favorite song in just a couple of
seconds before bursting into a highly entertaining dance.
Featuring what has become one of Kenya's most popular TV characters, this catchy and memorable 3D ad
for the Faiba internet service went viral in the East African country
when it was first aired last year. And this was exactly what animator
Michael Muthiga hoped to achieve when he created it for Kenyan
telecommunications operator Jamii Telecommunications Limited (JTL).
Click the link for the video
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