Yahoo is getting a new logo

Yahoo announced Wednesday, August 7, that it will unveil a new corporate logo next month -- the first such change since the company was founded 18 years ago. To build some buzz around the new logo, Yahoo will display a different variation of the logo on its homepage every day for the next 30 days. Take a look at other tech companies that have changed their logos over the years:

(CNN) -- Under CEO Marissa Mayer, Yahoo might still be trying to shed its image as a relic of the 1990s Internet era.

But hey, it's getting a new logo!

Yahoo announced Wednesday that it will unveil a new corporate logo September 4 -- the first such change since the company was founded 18 years ago. The new look will retain the current purple color scheme and, yes, its trademark exclamation point. Yodel away, Yahoo fans.

"Over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation," Chief Marketing Officer Kathy Savitt wrote in a blog post. "While the company is rapidly evolving, our logo — the essence of our brand — should too."

To build some buzz around the new logo, the Internet company will display a different variation of the logo on its homepage and throughout its network in the United States for each of the next 30 days. The first example, shown above, opts for a more streamlined look, although the second "O" is larger than the first, reflecting -- in Yahoo's words -- the company's " fun, vibrant, and welcoming" character.

The variations on the new logo -- this video clip offers a potential preview -- also will be showcased each day on Yahoo's Twitter account (#dailylogo).

Mayer has been working to reinvent the struggling Yahoo since she took over leadership of the company in July of last year. In the past 12 months Yahoo has bought more than 16 startups, including the popular Tumblr blogging platform, and reinvigorated its older brands such as photo site Flickr.

Under her reign, Yahoo's stock price has climbed from $15 to almost $30 (it's currently at $27), although some analysts remain skeptical about the company's long-term fortunes.

Yahoo's rebranding follows similar logo changes by other aging Internet giants, including AOL, eBay and Microsoft.

"The new logo will be a modern redesign that's more reflective of our reimagined design and new experiences," Savitt said.

Tech logos, new and old

In 2009, America Online developed a simple logo that can be incorporated onto different backgrounds, as seen on this large banner at the AOL headquarters.

Jon Miller, former chairman and CEO of AOL, is photographed with the logo the company used from 1996 to 2005.

E-commerce company eBay keeps its bright, primary colors of the former logo with the current logo that was introduced in 2012.

Here's eBay logo with its bright, overlapping letters that was used from 1995 to 2012.

A man looks at a computer monitor showing the old and new Twitter logos. The social networking company dropped the name and now uses the bird image alone.